“A life coach does for the betterment of your life what a personal trainer does for your fit health”. As it is rightly said, “ Life Coaching is not a therapy. It is product development with you as the product.” The product that we talk about today is none other than the legendary Sachin Tendulkar. In the words of Sachin Tendulkar, “Along with the talent, you also need direction” and this direction was shown by his coach Ramakant Achrekar. The iconic cricketer was coached under Achrekar who moulded him as a child and built the foundation where he stands today. Under the able guidance of Ramakant Achrekar, Sachin learnt some important lessons of life that are instrumental in shaping his career. Fondly called “Achrekar Story”, following snippets give an insight on why Sachin Tendulkar ever needed a coach. The tight slap- Tendulkar still remembers the “tight slap” he got from his coach for missing a match as he went to cheer for the senior school team match. Achrekar's ...